CREATIVE COPYWRITING FOR THE WEB OR FOR PRINT
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To help you find out more, we have listed some of the most frequently asked questions below.
COPYWRITING - FREQUENTLY ASKED QUESTIONS
Copywriting is the process of writing words to promote a product, service or idea. The goal of the writing will normally be to persuade the reader to act in some way - maybe to buy a product, use a service, or subscribe to an idea.
What does a copywriter do?
A copywriter will work with the client to produce content for corporate literature, news/feature articles, internal communications, adverts or websites. Before starting the job, a copywriter will ask the client to fill in a "copywriting brief".
What is a copywriting brief?
A copywriting brief is compiled by the client at the beginning of the process to give the copywriter an in-depth understanding of exactly what is required - see below.
Sample copywriting brief
1. What does your company do?
Website copywriting brief
When writing for your website, the copywriter will also ask you for details of your meta tag information - ie page title, page description, keywords, keyword phrases, etc. This will help the copywriter to make sure your web copy is optimised to achieve good page rankings.
Do you write with SEO in mind?
Yes, of course, if we are writing for a website, we will ask which keywords and phrases you have targeted for your website and ensure that our copy reflects this. Your chosen keywords and phrases should appear in the title of your page, in the meta tags, and then be repeated several times in the main text.
Of course, clever use of keywords is only one way of improving your page rank. Many other issues need to be considered, such as increasing the number of incoming links to your page, including alt tags for all images, using your keywords in your h1 and h2 headings, and using text rather than images to display links.
Will a copywriter identify the key selling features of my product/service for me?
This is not really the role of a copywriter. Copywriting is certainly part of the marketing mix (coming under promotional activities), but the unique selling proposition/point(s) of the product/service should be identified by sales/marketing professionals (or in a smaller company, by the business owner), and it is then up to the copywriter to communicate the benefits of the USPs in the most effective way.
How much do you charge?
What if my job requires a mix of copy-editing, copywriting and proofreading?Often, we receive jobs which require a mix of copywriting, copy-editing, proofreading and rewriting all in one, particularly when working on raw web content which has not been prepared by a professional writer. As a rule of thumb, when preparing raw content for the web, we expect to get through between 500-1000 words per hour. For jobs which require a mixture of copywriting, editing, and proofreading all in one, we would work out an appropriate hourly rate depending on your specific requirements.
Please contact us with any further questions or queries.
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This site is copyright E J Cooper t/a Amberweb UK, Surrey. Last updated 10 January 2011.