What does a web/social media editor do?

The role of web/social mediaeditor varies greatly from company to company, but generally a web editor would do some or all of the following:

  • review and rewrite your existing web/blog/Facebook content as required
  • research and write new content for your website and social media sites
  • carry out usability testing - to make sure users can easily find the information they need
  • make textual changes and updates to your website/social media sites- adding new sections and pages as required but would not be responsible for major redesigns - that would be the role of your web designer
  • check all content before it is published to your website - correcting spelling errors, ensuring consistency of style, etc
  • repurpose existing copy for your website, Facebook page or blog - from a brochure or press release, etc
  • optimise your copy to improve your search engine rankings

In addition, a web/social media editor would be expected to carry out the functions of a copy-editor/proof-reader (see Editorial FAQs page) to ensure that all web content is consistent and well-written.

How do you prepare copy for a website?

Writing for the web is approached in a different way to writing for print. It has been well documented that web users do not "read" websites in the same way as printed matter. They scan and skim the text looking for the information they need. So web copy needs to be shorter and punchier than printed copy. For more information see our article "Top Tips for Getting Great Web Copy".

What about search engine optimisation?

A web/social media editor would work with you to identify those keywords which are going to get you good search engine rankings, and then optimise your text to achieve the required keyword density. Other factors affecting SEO such as meta tags, alt tags, use of keywords in headings etc, would also be addressed by the web editor.

What is usability/user testing?

Usability testing is a way of assessing and evaluating a product by getting a user to test it. We will test all internal/external links on your site, read through and check all web content, and assess the site navigation tools and search function. After discussion with you, we will carry out a series of specific tasks using your website and we will provide you with invaluable feedback on the ease of use of your website.

What if my job requires a mix of copy-editing, copywriting and proofreading?

Often, we receive jobs which require a mix of copywriting, copy-editing, proofreading and rewriting all in one, particularly when working on new web content which has not been prepared by a professional writer. As a rule of thumb, when preparing original content for the web, we expect to get through 500-1000 words per hour. For jobs which require a mixture of copywriting, editing, and proofreading all in one, we would work out an appropriate hourly rate depending on your specific requirements.

Do you charge a fixed monthly fee for website updates?

No, we charge an hourly rate for website updates (starting at £25.50 per hour for website editing/proofreading), and there is no minimum charge. This leaves you free to make a change - however minor - to your website whenever you need it. Without paying an exorbitant minimum fee. We will then keep a timesheet for your company's website updates and invoice you on a monthly basis.

Remember the next website is only a click away, contact us to see how we can help you improve your web and social media content today.

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This site is copyright E J Cooper t/a Amberweb UK, Surrey. Last updated 4 January 2011.